Monarch Shifts Away From Package Holiday
June 1st 2011 09:19
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Dwindling demand for package holidays has pushed Monarch to end more than four decades as a charter airline to become a scheduled carrier instead.
Monarch was set up as a package holiday provider in 1967 with passengers flown on non-scheduled “charter” flights. However, package holidays have become less popular with many tourists happy to book separate flights and hotels using the internet.
Monarch will confirm today that its strategy is changing and it will now compete directly with easyJet, Ryanair and British Airways in the scheduled market.
Monarch hasintends to change its focus from selling flights as part of a package to selling seats on their own. Monarch will sell additional services such as accomodation and car rental through its website. By next summer Monarch expects 80 per cent of its business to be scheduled compared with 20 per cent five years ago.
It will continue to sell package holidays under the Monarch brand but this will be a small part of its business.
Monarch was set up as a package holiday provider in 1967 with passengers flown on non-scheduled “charter” flights. However, package holidays have become less popular with many tourists happy to book separate flights and hotels using the internet.
package holidays have become less popular with many tourists happy to book separate flights and hotels using the internet.
Monarch will confirm today that its strategy is changing and it will now compete directly with easyJet, Ryanair and British Airways in the scheduled market.
Monarch hasintends to change its focus from selling flights as part of a package to selling seats on their own. Monarch will sell additional services such as accomodation and car rental through its website. By next summer Monarch expects 80 per cent of its business to be scheduled compared with 20 per cent five years ago.
It will continue to sell package holidays under the Monarch brand but this will be a small part of its business.
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